At RUE de FEMME we collect information about all our online visitors. We do this in order to adapt and improve our content and thereby provide you with the best possible user experience. As a customer of RUE de FEMME, you are covered by the EU's personal data regulation, which aims to protect you and data collected about you and your online behaviour. Below you can read what information we collect and how we process this.


What is a cookie?
A cookie is a small file that is stored on your computer, tablet or smartphone every time you visit a new Homepage. They aim to recognize you when you visit our site, remember settings, perform statistics and target ads. Cookies are very common and almost all websites use them, they cannot contain harmful codes such as viruses.

If you delete or block cookies, ads will become less relevant to you and appear more frequently. You may also risk that the website does not function optimally and that there is content that you cannot access.
Our website contains cookies from third parties, which to varying extents may include:

- Facebook
- Google Analytics
- Facebook Analytics



We have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or coming to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law . We can further assure you that your information will not be used by or sold to an outside third party. Credit card information is sent encrypted to PBS with an SSL (Secure Socket Layer) connection.

You can check if you are sending from a secure website by looking for a padlock at the bottom of your browser.


The information is used to identify you as a user and show you the ads that will be most likely to be relevant to you, to record your purchases and payments, as well as being able to deliver the services you have requested, such ase.g. to send a newsletter. In addition, we use the information to optimize our services and content.

Disclosure of information

Data about your use of the website, which advertisements you receive and any clicks on, geographic location, gender and age segment, etc.w disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the section on "Cookies" above. The information is used for advertising targeting.

We also use a number of third parties to store and process data. These only process information on our behalf and may not use it for their own purposes.

Disclosure of personal data such as name and e-mail etc.w will only happen if you consent to it. We only use data processors in the EU or in countries that can provide your information with sufficient protection.


Protection of your personal data

Personal data is all kinds of information that can be attributed to you to some extent. When you use our website, we collect and process a number of such information. This happens, for example, at general access to content if you sign up for our newsletter, participate in competitions or surveys, register as a customer, other use of services or make a purchase via the website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographic location, and which pages you click on (interests).

To the extent that you give explicit consent to this yourself and enter the information yourself, the following are also processed: Name, telephone number, e-mail, address and payment information. This will typically be in connection with creating a login, signing up for a newsletter or when making a purchase.

What are your rights?

The right of access

You can contact customer service at any time and get information about which personal data we have about you. Furthermore, you have the right to have this data corrected if it is incorrect or incomplete.

The right to be forgotten

You can always contact customer service and exercise your right to have all personal data we have on you deleted.

Except in the following situations:
- If you have made a purchase on our webshop, we retain your information in accordance with the accounting rules.
- If you have an unfinished order on our webshop.
- You have an unfinished case with customer service, for example a return order or complaint.

Insight and complaints

You have the right to be informed which personal data we process about you. You can also object to the use of information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: or on tel.: 87428600.